What Marketing Trends to Expect in 2021 Predictions for brands in a cookie-less, post-pandemic world Predicting the future feels particularly daunting after the year we just had. However, there are trends and themes underway that I anticipate will color marketing in 2021. The following are five important ones: The cookie-less future A sea change for…

Since the birth of Micky Mouse in 1928, the Walt Disney Company has become one of the biggest companies in the world. The mission of the company is to be one of the leading producers of entertainment, information, and inspiration for people all around the world through innovative technologies and the power of storytelling by…

As a result of the coronavirus, many employees are still working from home, and some will likely continue to do so until next year. It might have been easy to “temporarily” switch up your schedule and push through at first, but it’s been months. When your world has been turned upside down, how do you prioritize…

“This is the most important time in my career to have to act local. If you have 1,000 locations, and you treat those 1,000 locations as one big entity versus 1,000 local businesses today, you’re probably missing out on delivering what your customers need.” This was T3 CEO Ben Gaddis at the start of the…

Here are three big reasons why you should work with a small marketing agency. When you’re deciding which marketing firm to hire, it’s easy to get caught up in the glamour of a big agency: the brand name, the impressive client list, the major wins and awards. What’s not to like? The biggest, brightest, most…

According to Gallup, the purpose of performance management is to improve quality of work, productivity and other business outcomes, but traditional approaches have consistently fallen short. Let’s look at Gallup’s findings: The result? Gallup estimates the cost of poor management and lost productivity from employees in the U.S. who are not engaged or actively disengaged…

THE NEWS CYCLE IS NO LONGER DRIVING CONSUMER RESPONSE TO COVID-19   In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation. While much broader and wide-sweeping in…

By Enrique Dans Facebook has launched its second TikTok clone, Reels, in over 50 countries through an integration with Instagram, the same method it used in 2016 to try to dethrone Snapchat. Facebook’s systematic copycat strategy, which the markets have greeted with a 6% share price increase, is among the tactics the U.S. Congress’ antitrust…