What Is The Future Of Television? 960 640 Palladium Media

What Is The Future Of Television?

By Blake Morgan  July 5, 2019   This week the New York Times has published an article called “Netflix Has A Talk Show” problem. I believe it’s not as much as a problem but simply data for Netflix that people do not want to watch talk shows on demand – talk shows that cannot change topics in real-time as global…

BURGER KING AND MCDONALD’S JOIN HANDS TO FIGHT CANCER 717 401 Palladium Media

BURGER KING AND MCDONALD’S JOIN HANDS TO FIGHT CANCER

A DAY WITHOUT WHOPPER By Andrew Rossow | Sep 26, 2019 This week in Argentina, Burger King launched a campaign called a ‘Day Without Whopper,’ where it stopped selling their top-selling product, The Whopper, for a day in order to re-direct and increase sales to McDonald’s. But why would the two fiercest burger competitors join forces? The reason to…

Logo mistakes that can hurt your brand identity 850 569 Palladium Media

Logo mistakes that can hurt your brand identity

When people hear or talk about a particular business, the first thing that pops in mind is the logo. By Business Matters 30th September 2019 This functions as a visual representation of a company’s identity, both on printable material and in the online environment. Elevating the image of your business in front of your target…

How Designers are Changing the Face of Business 276 183 Palladium Media

How Designers are Changing the Face of Business

by Meredith Cooper POSTED ON 07-08-2019 Design visually brings a brand to life, but in a crowded marketplace it now plays another all-important role — it can drive your business growth. Good design makes experiences feel effortless, personal, relevant, and rewarding. And the more designers get involved in strategy and planning, the more design can drive…

Facebook’s News Feed ads are changing 275 183 Palladium Media

Facebook’s News Feed ads are changing

JULY 19, 2019 by Kerry Flynn Facebook will soon tweak the creative restrictions to ads in its mobile News Feed. The changes will shrink the amount of text and the image size, which marketers say should improve ad copy overall but would be burdensome. Facebook ads placed in mobile will only show three lines of text, compared…

Political Ad Spend to Reach $6 Billion for 2020 Election 470 413 Palladium Media

Political Ad Spend to Reach $6 Billion for 2020 Election

Article by Nicole Perrin  |  Jul 19, 2019  |  3 min read Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels. Kantar…

How Google is pitching retailers as it looks to grow its commerce business 898 551 Palladium Media

How Google is pitching retailers as it looks to grow its commerce business

How Google is pitching retailers as it looks to grow its commerce business MAY 21, 2019 by Anna Hensel As Google’s advertising growth is slowing, it’s getting more aggressive in courting retailers. And it’s bulking up its capabilities as a commerce platform to do so. Most recently, the company announced last week that it is rebranding its…

TV Ads Still More Relevant to Consumers than Streaming Video Ads 898 551 Palladium Media

TV Ads Still More Relevant to Consumers than Streaming Video Ads

Published May 18, 2019 Article by HispanicAd.com   Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV. According to a survey conducted by Adobe in February 2019, 49% of US internet users said that TV…

Top 5 Graphic Design Trends of 2019 275 183 Palladium Media

Top 5 Graphic Design Trends of 2019

Top 5 Graphic Design Trends of 2019 Jumpstart your most creative year yet with these trends. by Adobe Design TeamPOSTED ON 02-26-2019 In 2018, trends like activism, augmented reality, and everything ultraviolet defined design. It was a great year, but we’re ready for what’s next. As you embark on possibly your most creative year yet, embrace…

Credit: MTV, Viacom Floribama Shore
VIACOM AND AT&T REACH AGREEMENT IN CONTRACT DISPUTE 642 430 Palladium Media

VIACOM AND AT&T REACH AGREEMENT IN CONTRACT DISPUTE

Published on March 25, 2019, by AdAge Viacom resolved its contract dispute with AT&T Inc. staving off a blackout that would have kept millions of pay-TV customers from seeing cable channels such as Nickelodeon and MTV. The deal reached early Monday “brings AT&T customers more choice and improved value for Viacom content,” according to a…

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