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Attention Mac Users 800 441 Palladium Media
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Attention Mac Users

Did you know that there is an imbedded background noise feature in your iPhone/Mac settings? This hack is a lifesaver! Switch on a soothing tone for those moments that you need to narrow in and focus. Follow the steps or check out the article below to learn how. Open Settings > Accessibility > Audio/Visual (in…

The ‘dramatic differences’ Apple’s iOS 14.5 privacy framework brings to ad measurement & targeting 1280 720 Palladium Media
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The ‘dramatic differences’ Apple’s iOS 14.5 privacy framework brings to ad measurement & targeting

The time has come. Apple will begin enforcing its new privacy framework this month. Developers and advertisers are worried about how effectively – and compliantly – they will be able capture user data and connect with consumers. Here’s what you need to know… As promised in January, Apple is releasing AppTrackingTransparency (ATT), its latest privacy…

What Marketing Trends to Expect in 2021 1140 641 Palladium Media
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What Marketing Trends to Expect in 2021

What Marketing Trends to Expect in 2021 Predictions for brands in a cookie-less, post-pandemic world Predicting the future feels particularly daunting after the year we just had. However, there are trends and themes underway that I anticipate will color marketing in 2021. The following are five important ones: The cookie-less future A sea change for…

How Disney Uses Digital Marketing Strategy Successfully 840 401 Palladium Media
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How Disney Uses Digital Marketing Strategy Successfully

Since the birth of Micky Mouse in 1928, the Walt Disney Company has become one of the biggest companies in the world. The mission of the company is to be one of the leading producers of entertainment, information, and inspiration for people all around the world through innovative technologies and the power of storytelling by…

How to Establish a Work-Life Balance 960 640 Palladium Media
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How to Establish a Work-Life Balance

As a result of the coronavirus, many employees are still working from home, and some will likely continue to do so until next year. It might have been easy to “temporarily” switch up your schedule and push through at first, but it’s been months. When your world has been turned upside down, how do you prioritize…

8 Advertising Trends Experts Predict Will Die Out in 2020 150 150 Palladium Media
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8 Advertising Trends Experts Predict Will Die Out in 2020

Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection. While many of these marketing techniques are here to stay, a few may not be back for a second round. We…

CMOs Need to Think and Act Locally In The Age of COVID-19 and Beyond 960 652 Palladium Media
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CMOs Need to Think and Act Locally In The Age of COVID-19 and Beyond

“This is the most important time in my career to have to act local. If you have 1,000 locations, and you treat those 1,000 locations as one big entity versus 1,000 local businesses today, you’re probably missing out on delivering what your customers need.” This was T3 CEO Ben Gaddis at the start of the…

Why a Small Ad Agency Makes Sense for a Growing Company 1400 933 Palladium Media
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Why a Small Ad Agency Makes Sense for a Growing Company

Here are three big reasons why you should work with a small marketing agency. When you’re deciding which marketing firm to hire, it’s easy to get caught up in the glamour of a big agency: the brand name, the impressive client list, the major wins and awards. What’s not to like? The biggest, brightest, most…

Why Leaders Need To Embrace Employee Motivation 960 640 Palladium Media
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Why Leaders Need To Embrace Employee Motivation

According to Gallup, the purpose of performance management is to improve quality of work, productivity and other business outcomes, but traditional approaches have consistently fallen short. Let’s look at Gallup’s findings: The result? Gallup estimates the cost of poor management and lost productivity from employees in the U.S. who are not engaged or actively disengaged…

Predicting the COVID-19 Behavioral Reset 1200 400 Palladium Media
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Predicting the COVID-19 Behavioral Reset

THE NEWS CYCLE IS NO LONGER DRIVING CONSUMER RESPONSE TO COVID-19   In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation. While much broader and wide-sweeping in…

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