Why a Small Ad Agency Makes Sense for a Growing Company 1400 933 Palladium Media

Why a Small Ad Agency Makes Sense for a Growing Company

Here are three big reasons why you should work with a small marketing agency. When you’re deciding which marketing firm to hire, it’s easy to get caught up in the glamour of a big agency: the brand name, the impressive client list, the major wins and awards. What’s not to like? The biggest, brightest, most…

Why Leaders Need To Embrace Employee Motivation 960 640 Palladium Media

Why Leaders Need To Embrace Employee Motivation

According to Gallup, the purpose of performance management is to improve quality of work, productivity and other business outcomes, but traditional approaches have consistently fallen short. Let’s look at Gallup’s findings: The result? Gallup estimates the cost of poor management and lost productivity from employees in the U.S. who are not engaged or actively disengaged…

Predicting the COVID-19 Behavioral Reset 1200 400 Palladium Media

Predicting the COVID-19 Behavioral Reset

THE NEWS CYCLE IS NO LONGER DRIVING CONSUMER RESPONSE TO COVID-19   In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation. While much broader and wide-sweeping in…

New feature 'Reels' by Facebook/Instagram
How Many Copycat Apps Can Instagram Fit Under Its Umbrella? 958 539 Palladium Media

How Many Copycat Apps Can Instagram Fit Under Its Umbrella?

By Enrique Dans Facebook has launched its second TikTok clone, Reels, in over 50 countries through an integration with Instagram, the same method it used in 2016 to try to dethrone Snapchat. Facebook’s systematic copycat strategy, which the markets have greeted with a 6% share price increase, is among the tactics the U.S. Congress’ antitrust…

Tips to Improve Your Website 796 316 Palladium Media

Tips to Improve Your Website

Dan Fries — February 4, 2020 What makes a website great? Well, it depends on what you mean by “great.” Since each website has a different target audience, offers a different service, and has been made by a different person, the answer to this question is hard to pin down. For this reason, making a…

Disney Earning Preview: Disney Plus Ranks High On App Store 960 638 Palladium Media

Disney Earning Preview: Disney Plus Ranks High On App Store

HOLLYWOOD, CALIFORNIA – NOVEMBER 13: A view of the atmosphere at the premiere of Lucasfilm’s … [+] Getty Images for Disney Disney earnings tomorrow will report subscriber numbers for its OTT-streaming service tomorrow in what is perhaps the most anticipated earnings report of the week. One day after the launch, Disney announced that Disney Plus…

What Is The Future Of Television? 960 640 Palladium Media

What Is The Future Of Television?

By Blake Morgan  July 5, 2019   This week the New York Times has published an article called “Netflix Has A Talk Show” problem. I believe it’s not as much as a problem but simply data for Netflix that people do not want to watch talk shows on demand – talk shows that cannot change topics in real-time as global…

Burger King and McDonald’s Join Hands to Fight Cancer 717 401 Palladium Media

Burger King and McDonald’s Join Hands to Fight Cancer

A DAY WITHOUT WHOPPER By Andrew Rossow | Sep 26, 2019 This week in Argentina, Burger King launched a campaign called a ‘Day Without Whopper,’ where it stopped selling their top-selling product, The Whopper, for a day in order to re-direct and increase sales to McDonald’s. But why would the two fiercest burger competitors join forces? The reason to…

Logo mistakes that can hurt your brand identity 850 569 Palladium Media

Logo mistakes that can hurt your brand identity

When people hear or talk about a particular business, the first thing that pops in mind is the logo. By Business Matters 30th September 2019 This functions as a visual representation of a company’s identity, both on printable material and in the online environment. Elevating the image of your business in front of your target…

How Designers are Changing the Face of Business 276 183 Palladium Media

How Designers are Changing the Face of Business

by Meredith Cooper POSTED ON 07-08-2019 Design visually brings a brand to life, but in a crowded marketplace it now plays another all-important role — it can drive your business growth. Good design makes experiences feel effortless, personal, relevant, and rewarding. And the more designers get involved in strategy and planning, the more design can drive…

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