How Designers are Changing the Face of Business 276 183 Palladium Media

How Designers are Changing the Face of Business

by Meredith Cooper POSTED ON 07-08-2019 Design visually brings a brand to life, but in a crowded marketplace it now plays another all-important role — it can drive your business growth. Good design makes experiences feel effortless, personal, relevant, and rewarding. And the more designers get involved in strategy and planning, the more design can drive…

Facebook’s News Feed ads are changing 275 183 Palladium Media

Facebook’s News Feed ads are changing

JULY 19, 2019 by Kerry Flynn Facebook will soon tweak the creative restrictions to ads in its mobile News Feed. The changes will shrink the amount of text and the image size, which marketers say should improve ad copy overall but would be burdensome. Facebook ads placed in mobile will only show three lines of text, compared…

Political Ad Spend to Reach $6 Billion for 2020 Election 470 413 Palladium Media

Political Ad Spend to Reach $6 Billion for 2020 Election

Article by Nicole Perrin  |  Jul 19, 2019  |  3 min read Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels. Kantar…

How Google is pitching retailers as it looks to grow its commerce business 898 551 Palladium Media

How Google is pitching retailers as it looks to grow its commerce business

How Google is pitching retailers as it looks to grow its commerce business MAY 21, 2019 by Anna Hensel As Google’s advertising growth is slowing, it’s getting more aggressive in courting retailers. And it’s bulking up its capabilities as a commerce platform to do so. Most recently, the company announced last week that it is rebranding its…

TV Ads Still More Relevant to Consumers than Streaming Video Ads 898 551 Palladium Media

TV Ads Still More Relevant to Consumers than Streaming Video Ads

Published May 18, 2019 Article by HispanicAd.com   Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV. According to a survey conducted by Adobe in February 2019, 49% of US internet users said that TV…

Top 5 Graphic Design Trends of 2019 275 183 Palladium Media

Top 5 Graphic Design Trends of 2019

Top 5 Graphic Design Trends of 2019 Jumpstart your most creative year yet with these trends. by Adobe Design TeamPOSTED ON 02-26-2019 In 2018, trends like activism, augmented reality, and everything ultraviolet defined design. It was a great year, but we’re ready for what’s next. As you embark on possibly your most creative year yet, embrace…

Credit: MTV, Viacom Floribama Shore
VIACOM AND AT&T REACH AGREEMENT IN CONTRACT DISPUTE 642 430 Palladium Media

VIACOM AND AT&T REACH AGREEMENT IN CONTRACT DISPUTE

Published on March 25, 2019, by AdAge Viacom resolved its contract dispute with AT&T Inc. staving off a blackout that would have kept millions of pay-TV customers from seeing cable channels such as Nickelodeon and MTV. The deal reached early Monday “brings AT&T customers more choice and improved value for Viacom content,” according to a…

Six Graphic Design Trend Predictions For 2019 960 640 Palladium Media

Six Graphic Design Trend Predictions For 2019

YEC CommunityVoice Entrepreneurs POST WRITTEN BY Amine Rahal Tech Entrepreneur & Writer. CEO of Little Dragon, a graphic design agency, and Head of Strategy at Nebbex, a blockchain protocol. When it comes to design, whether it’s print or digital graphic design, trends often rule the day and dictate the market. If you’re not following or, even…

Four Tips For Advertising On Facebook Like A Pro 960 640 Palladium Media

Four Tips For Advertising On Facebook Like A Pro

Tim BurdForbes Councils Forbes Coaches Council CommunityVoice POST WRITTEN BY Tim Burd  Known as the Godfather of Internet Advertising and CEO of AdLeaks – I’m changing lives, one impression at a time. Digital advertising is the new norm in the marketing world, and there’s a reason why. Not only is it effective, but it costs pennies on…

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