How to Establish a Work-Life Balance 960 640 Palladium Media

How to Establish a Work-Life Balance

As a result of the coronavirus, many employees are still working from home, and some will likely continue to do so until next year. It might have been easy to “temporarily” switch up your schedule and push through at first, but it’s been months. When your world has been turned upside down, how do you prioritize…

8 Advertising Trends Experts Predict Will Die Out in 2020 150 150 Palladium Media

8 Advertising Trends Experts Predict Will Die Out in 2020

Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection. While many of these marketing techniques are here to stay, a few may not be back for a second round. We…

CMOs Need to Think and Act Locally In The Age of COVID-19 and Beyond 960 652 Palladium Media

CMOs Need to Think and Act Locally In The Age of COVID-19 and Beyond

“This is the most important time in my career to have to act local. If you have 1,000 locations, and you treat those 1,000 locations as one big entity versus 1,000 local businesses today, you’re probably missing out on delivering what your customers need.” This was T3 CEO Ben Gaddis at the start of the…

Why a Small Ad Agency Makes Sense for a Growing Company 1400 933 Palladium Media

Why a Small Ad Agency Makes Sense for a Growing Company

Here are three big reasons why you should work with a small marketing agency. When you’re deciding which marketing firm to hire, it’s easy to get caught up in the glamour of a big agency: the brand name, the impressive client list, the major wins and awards. What’s not to like? The biggest, brightest, most…

Why Leaders Need To Embrace Employee Motivation 960 640 Palladium Media

Why Leaders Need To Embrace Employee Motivation

According to Gallup, the purpose of performance management is to improve quality of work, productivity and other business outcomes, but traditional approaches have consistently fallen short. Let’s look at Gallup’s findings: The result? Gallup estimates the cost of poor management and lost productivity from employees in the U.S. who are not engaged or actively disengaged…

Predicting the COVID-19 Behavioral Reset 1200 400 Palladium Media

Predicting the COVID-19 Behavioral Reset

THE NEWS CYCLE IS NO LONGER DRIVING CONSUMER RESPONSE TO COVID-19   In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation. While much broader and wide-sweeping in…

New feature 'Reels' by Facebook/Instagram
How Many Copycat Apps Can Instagram Fit Under Its Umbrella? 958 539 Palladium Media

How Many Copycat Apps Can Instagram Fit Under Its Umbrella?

By Enrique Dans Facebook has launched its second TikTok clone, Reels, in over 50 countries through an integration with Instagram, the same method it used in 2016 to try to dethrone Snapchat. Facebook’s systematic copycat strategy, which the markets have greeted with a 6% share price increase, is among the tactics the U.S. Congress’ antitrust…

Tips to Improve Your Website 796 316 Palladium Media

Tips to Improve Your Website

Dan Fries — February 4, 2020 What makes a website great? Well, it depends on what you mean by “great.” Since each website has a different target audience, offers a different service, and has been made by a different person, the answer to this question is hard to pin down. For this reason, making a…

Disney Earning Preview: Disney Plus Ranks High On App Store 960 638 Palladium Media

Disney Earning Preview: Disney Plus Ranks High On App Store

HOLLYWOOD, CALIFORNIA – NOVEMBER 13: A view of the atmosphere at the premiere of Lucasfilm’s … [+] Getty Images for Disney Disney earnings tomorrow will report subscriber numbers for its OTT-streaming service tomorrow in what is perhaps the most anticipated earnings report of the week. One day after the launch, Disney announced that Disney Plus…

What Is The Future Of Television? 960 640 Palladium Media

What Is The Future Of Television?

By Blake Morgan  July 5, 2019   This week the New York Times has published an article called “Netflix Has A Talk Show” problem. I believe it’s not as much as a problem but simply data for Netflix that people do not want to watch talk shows on demand – talk shows that cannot change topics in real-time as global…

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