“This is the most important time in my career to have to act local. If you have 1,000 locations, and you treat those 1,000 locations as one big entity versus 1,000 local businesses today, you’re probably missing out on delivering what your customers need.” This was T3 CEO Ben Gaddis at the start of the…

Here are three big reasons why you should work with a small marketing agency. When you’re deciding which marketing firm to hire, it’s easy to get caught up in the glamour of a big agency: the brand name, the impressive client list, the major wins and awards. What’s not to like? The biggest, brightest, most…

According to Gallup, the purpose of performance management is to improve quality of work, productivity and other business outcomes, but traditional approaches have consistently fallen short. Let’s look at Gallup’s findings: The result? Gallup estimates the cost of poor management and lost productivity from employees in the U.S. who are not engaged or actively disengaged…

THE NEWS CYCLE IS NO LONGER DRIVING CONSUMER RESPONSE TO COVID-19   In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation. While much broader and wide-sweeping in…

By Enrique Dans Facebook has launched its second TikTok clone, Reels, in over 50 countries through an integration with Instagram, the same method it used in 2016 to try to dethrone Snapchat. Facebook’s systematic copycat strategy, which the markets have greeted with a 6% share price increase, is among the tactics the U.S. Congress’ antitrust…

Dan Fries — February 4, 2020 What makes a website great? Well, it depends on what you mean by “great.” Since each website has a different target audience, offers a different service, and has been made by a different person, the answer to this question is hard to pin down. For this reason, making a…

HOLLYWOOD, CALIFORNIA – NOVEMBER 13: A view of the atmosphere at the premiere of Lucasfilm’s … [+] Getty Images for Disney Disney earnings tomorrow will report subscriber numbers for its OTT-streaming service tomorrow in what is perhaps the most anticipated earnings report of the week. One day after the launch, Disney announced that Disney Plus…

By Blake Morgan  July 5, 2019   This week the New York Times has published an article called “Netflix Has A Talk Show” problem. I believe it’s not as much as a problem but simply data for Netflix that people do not want to watch talk shows on demand – talk shows that cannot change topics in real-time as global…

A DAY WITHOUT WHOPPER By Andrew Rossow | Sep 26, 2019 This week in Argentina, Burger King launched a campaign called a ‘Day Without Whopper,’ where it stopped selling their top-selling product, The Whopper, for a day in order to re-direct and increase sales to McDonald’s. But why would the two fiercest burger competitors join forces? The reason to…

When people hear or talk about a particular business, the first thing that pops in mind is the logo. By Business Matters 30th September 2019 This functions as a visual representation of a company’s identity, both on printable material and in the online environment. Elevating the image of your business in front of your target…