By Enrique Dans Facebook has launched its second TikTok clone, Reels, in over 50 countries through an integration with Instagram, the same method it used in 2016 to try to dethrone Snapchat. Facebook’s systematic copycat strategy, which the markets have greeted with a 6% share price increase, is among the tactics the U.S. Congress’ antitrust…

Dan Fries — February 4, 2020 What makes a website great? Well, it depends on what you mean by “great.” Since each website has a different target audience, offers a different service, and has been made by a different person, the answer to this question is hard to pin down. For this reason, making a…

HOLLYWOOD, CALIFORNIA – NOVEMBER 13: A view of the atmosphere at the premiere of Lucasfilm’s … [+] Getty Images for Disney Disney earnings tomorrow will report subscriber numbers for its OTT-streaming service tomorrow in what is perhaps the most anticipated earnings report of the week. One day after the launch, Disney announced that Disney Plus…

By Blake Morgan  July 5, 2019   This week the New York Times has published an article called “Netflix Has A Talk Show” problem. I believe it’s not as much as a problem but simply data for Netflix that people do not want to watch talk shows on demand – talk shows that cannot change topics in real-time as global…

A DAY WITHOUT WHOPPER By Andrew Rossow | Sep 26, 2019 This week in Argentina, Burger King launched a campaign called a ‘Day Without Whopper,’ where it stopped selling their top-selling product, The Whopper, for a day in order to re-direct and increase sales to McDonald’s. But why would the two fiercest burger competitors join forces? The reason to…

When people hear or talk about a particular business, the first thing that pops in mind is the logo. By Business Matters 30th September 2019 This functions as a visual representation of a company’s identity, both on printable material and in the online environment. Elevating the image of your business in front of your target…

by Meredith Cooper POSTED ON 07-08-2019 Design visually brings a brand to life, but in a crowded marketplace it now plays another all-important role — it can drive your business growth. Good design makes experiences feel effortless, personal, relevant, and rewarding. And the more designers get involved in strategy and planning, the more design can drive…

JULY 19, 2019 by Kerry Flynn Facebook will soon tweak the creative restrictions to ads in its mobile News Feed. The changes will shrink the amount of text and the image size, which marketers say should improve ad copy overall but would be burdensome. Facebook ads placed in mobile will only show three lines of text, compared…

Article by Nicole Perrin  |  Jul 19, 2019  |  3 min read Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels. Kantar…

How Google is pitching retailers as it looks to grow its commerce business MAY 21, 2019 by Anna Hensel As Google’s advertising growth is slowing, it’s getting more aggressive in courting retailers. And it’s bulking up its capabilities as a commerce platform to do so. Most recently, the company announced last week that it is rebranding its…