Customer loyalty in 2026 is no longer built through clever campaigns, surprise perks, or brand theatrics alone. For marketing leaders, the definition of loyalty has shifted from emotional “delight” to something far more operational: ease, trust, and consistent delivery. As channels multiply and customer expectations rise, loyalty is increasingly shaped by what happens after the…

As the marketing landscape continues to evolve, artificial intelligence (AI) is rapidly becoming the backbone of modern strategy, execution, and measurement. What once felt experimental has now moved into the core of how brands operate and how consumers engage with them. By 2026, the industry will be defined by an AI-native ecosystem where automation, predictive…

  Key stat: 53% of US holiday season digital sales will come from mobile this year, per Adobe Analytics data. That marks the second consecutive year mobile has accounted for more than half of holiday sales. Beyond the chart: Our forecast shows a similar trend, with 52.7% of the $266.89 billion we project in US…

Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing by Ann Gynn | Published: August 29, 2024   Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just…

What Marketing Trends to Expect in 2021 Predictions for brands in a cookie-less, post-pandemic world Predicting the future feels particularly daunting after the year we just had. However, there are trends and themes underway that I anticipate will color marketing in 2021. The following are five important ones: The cookie-less future A sea change for…