Filling Stadium Seats with a Home Run Digital Strategy
Overview
For multiple seasons, we partnered with the San Antonio Missions to keep fans engaged and stadium seats filled. Our digital campaigns spotlighted weekly Thursday and Saturday Games while also boosting excitement around special theme nights and seasonal events to ultimately support individual game ticket sales.
Our Approach
With dozens of dates to promote, our challenge was clear: deliver the right message to the right fan at exactly the right time. By crafting targeted ad sets for each game and event period, we ensured every promotion reached its most likely ticket buyer resulting in an uptick in ticket sales.
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