There are moments in business—and in life—when everything aligns to create a powerful new beginning. Now is one of those moments.
I’m beyond excited (and deeply honored) to introduce myself as the new owner of Palladium Media, now officially a 100% woman-owned business.
This agency has already built a strong foundation, and stepping into this role is both a privilege and a responsibility I don’t take lightly. My goal is clear: to build on what already works, elevate our research-driven strategies, and create an even greater impact for our clients.
I’ve dedicated my career to helping businesses grow through strategic marketing, customer connections with brands, and results-driven campaigns.
Over the years, I’ve worked alongside a wide range of brands—from smaller, local businesses to large nationally recognized brands, in both general market and Hispanic market – helping them attract more customers, strengthen their visibility, and ultimately increase revenue. My passion has always lived at the intersection of strategy and performance: helping brands not only align with their customers but also stand out in crowded markets to deliver stand-out results.
Generations of Strong Women
Beyond the business side of things, my story is rooted in something much deeper.
I come from a long line of strong, ahead-of-their-time women – women who didn’t wait for permission, who worked hard, spoke up, and built lives on their own terms.
One notable influence was my grandmother on my father’s side, who was a pilot in WW2, later recognized as W.A.S.P. (Women Airforce Service Pilots). Not only was it rare then to be a woman pilot in the armed forces, but she was also at the top of her class, transporting aircraft and eventually training male pilots in the military. All while having 4 children at home!
They were leaders in their homes, in their professions, and in their own lives. And while their paths were uniquely theirs, their influence shaped everything about how I show up today: with resilience, determination, and the belief that breaking barriers is always possible.
That legacy is something I carry with me into this next chapter—and it’s a big part of what makes this moment so meaningful.
A Unique Perspective in the Marketing Industry
I have over 20 years of professional experience and within that, I’ve run a successful start-up which was purchased by a larger entity, worked in influential ad agencies on top brands, and a media company with hundreds of companies as well as managing eleven brands on the client-side. I’ve established a unique view that most agency owners in this industry don’t have.
This allows me to have a 360-degree perspective. I truly understand the pressure our clients are under to deliver on established KPIs while staying within budget and meeting deadlines. I also recognize the importance of analyzing results and providing insights that help enhance each campaign moving forward. Every campaign result, research study, and sales report creates an opportunity for learning more and achieving growth for our clients.
With AI technology moving into many industries, including marketing, this is an unsettling time for many which may seem like an unusual time to invest in full ownership of Palladium Media. However, because of my professional experience and forward-thinking philosophy, I find this a very exciting time.
Creating efficiencies utilizing AI tools in marketing is a wonderful thing. It allows our team more time for strategy work and what we do best – assess, correct, enhance, develop, and utilize all the critical and creative thinking skills that cannot be replaced by a machine. Personally, being a small business owner, AI tools allow us to use our time where it is most valuable such as defining our client’s strategy, competitive environment, differentiators, awareness and customer connections that will deliver real results that can be now be easily tracked.
100% Woman-Owned is a Reflection of our Agency Values
It means championing creative, bold ideas.
It means supporting other women in business.
It means leading with empathy, strength, and intention.
And it means proving, every day, that leadership comes in many forms.
As our agency steps into this new era, our commitment is stronger than ever:
- Delivering research-driven marketing strategies that actually drive growth
- Bringing insight and innovative thinking to each client
- Helping businesses to stand out in crowded markets
- Building lasting relationships rooted in trust and results
You’ll see new energy, creative ideas, and continued dedication to helping our clients succeed.
After all, getting more leads is easy. Getting the right leads, consistently – that’s an effective marketing strategy. And that’s where real growth happens.
This is more than a change in ownership—it’s the start of something bigger. And I look forward to growing this agency, strengthening our impact in the industry, and continuing to help businesses thrive.
Here’s to the next chapter!
-Jennifer
