Overview

When a competing chicken restaurant announced its grand opening just down the road, we deployed a hyper-local marketing strategy to ensure KFC stayed top-of-mind, and top-of-market.

Our Approach

Our out-of-home campaign focused on a tight 5-mile radius, capitalizing on the area’s heavy traffic patterns to generate maximum visibility. To strengthen loyalty and drive immediate transactions, we layered-in targeted coupon distribution to high-value nearby groups, ensuring local customers had both awareness and incentive to choose KFC during the competitive launch window.This combination of community outreach, localized messaging, and strategic offer placement positioned KFC as the preferred choice, despite new competition moving in next door.